In this post on getting free advertising exposure you’ll discover:
Marketing and promoting your business is expensive. Not just in terms of financial costs, but the time, and resources that go into creating and distributing your marketing activities.
(NOTE: Want to learn a powerful strategy I show my clients to quickly get more leads from your marketing efforts? Access the free training by clicking HERE)
To have your ideal prospects consume your marketing message, and then send it directly to others just like themselves at no additional cost is not just powerful, it’s incredibly profitable.
This is not a new concept. Since the early years of printed news (and probably before that), individuals would rip out news clipping they found valuable to either save or share with friends and family they thought would benefit from it.
Heck, maybe you or someone you know does this still with newspapers they read.
So why doesn’t the content your business distributes via social media get shared more often? Is it just a matter of luck?
Not at all!
The problem rests in some common mistakes that businesses make with their social media efforts:
Below are some great statistics on what makes people motivated to share content on Facebook, but the strategies that follow below the image apply universally to all media channels:
(You can read Fractl’s full report here)
The 3 Main Takeaways for Creating Marketing Messages Your Audience Will Excitedly Send to Your Ideal Prospects For You:
#1. Make your marketing useful. As mentioned previously, sharing content on social media is just the modern day “newspaper clipping” that is given to a friend or family member to read. Create something that will be just as educational, informative, and/or helpful for your market to save or share with others.
#2. Don’t create controversial content. At least on behalf of your business. Your audience is more likely to avoid sharing content that could cause an argument between them and their connections. (For example: political opinions)
#3. Bring your audience together over their shared interests. Think of who they will be sharing this content with. You want your prospects to share your content with others like themselves who find the information not just useful or interesting but causes an emotional reaction that they can share with others like themselves. (For example: upcoming events, pet training videos, DIY home videos etc.)
The additional benefit of applying the three strategies above together is that it will naturally help position your business as an authority within your market. A resource your ideal prospects can rely on for quality advice…
Which means a natural increase in sales due to them now knowing, liking, and trusting your business!
Getting more mileage out of your marketing efforts is quite simple when you make these simple adjustments…
Want more free business building strategies like this?
If you found this article useful and would like to discover how to quickly get more leads for your business, access my free training resource by clicking HERE.
…and don’t forget to share this information with friends and family you know will find it useful as well 😉
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